Urbania desires to create a cosmopolitan, casual style of dressing with
distinctive Indian undertones that is as at ease in Mumbai as in Malaga. This
transcendence is the soul of all our collections - hence, URBANIA.
The Dotted Line, 2017 in Malaga.
The Beginning
Our journey began in early 2014 in Japan, where we
showcased our co-founder Tripti Bhargavaʼs revivalist
textiles and received a rousing welcome. The resultant
collection was exhibited at a booth at the Jaipur Lit Fest
and we received an invite to sell at DesignOne in
Mumbai and Urbania took root. Soon, we were selling
at Good Earth, Ogaan, Ensemble and other stores and
also to markets in Japan and the USA.
The Philosophy
In the last five years we have evolved into a conscientious design
house striving to create timeless, uncluttered, contemporary and
elegant fashion for discerning men and women.
Our garments embody simplicity and minimalism and celebrate
the ethereal spirit of Wabi Sabi.
The Ethos
Fashion, we believe, is about comfort, style and an extension of
individualism. Fashion has the power to change lives ‒ the lives of the
consumer and the chain of creators that deliver the end product.
For 20 years, team Urbania has helped provide vital livelihoods to
hundreds of craftspeople, weavers, hand block printers, block makers,
dyers, tailors, hand embellishers and lastly a few designers. To us, the
process of creation is sacrosanct ‒ it must always be ethical, sustainable
and conscientious.
Urbania desires to create a cosmopolitan, casual style of dressing with distinctive Indian undertones that is as at ease in Mumbai as in Malaga. This transcendence is the soul of all our collections - hence, URBANIA.
The Beginning
Our journey began in early 2014 in Japan, where we showcased our co-founder Tripti Bhargavaʼs revivalist textiles and received a rousing welcome. The resultant collection was exhibited at a booth at the Jaipur Lit Fest and we received an invite to sell at DesignOne in Mumbai and Urbania took root. Soon, we were selling at Good Earth, Ogaan, Ensemble and other stores and also to markets in Japan and the USA.
The Philosophy
In the last five years we have evolved into a conscientious design
house striving to create timeless, uncluttered, contemporary and
elegant fashion for discerning men and women.
Our garments embody simplicity and minimalism and celebrate
the ethereal spirit of Wabi Sabi.
The Ethos
Fashion, we believe, is about comfort, style and an extension of individualism. Fashion has the power to change lives ‒ the lives of the consumer and the chain of creators that deliver the end product. For 20 years, team Urbania has helped provide vital livelihoods to hundreds of craftspeople, weavers, hand block printers, block makers, dyers, tailors, hand embellishers and lastly a few designers. To us, the process of creation is sacrosanct ‒ it must always be ethical, sustainable and conscientious.